Every first Friday of August, beer lovers from around the world raise their glasses in unison to celebrate International Beer Day. Founded in 2007 in Santa Cruz, California by Jesse Avshalomov, this global festivity has quickly grown into a worldwide tradition. It’s a day dedicated not just to drinking beer but to honoring the culture, the craft, and the communities behind this beloved beverage.
International Beer Day is unique because it’s celebrated everywhere from local pubs and breweries to backyards around the globe. The official website notes that the day is about more than just enjoying a cold ale; it’s also a chance to thank the brewers who innovate and create diverse beers, to toast with friends old and new, and to unite across cultures with a shared appreciation for beer.
What makes this day truly international is its celebration of diversity. Whether you prefer a bubbly pilsner, a smooth lager, a dark stout, or a hoppy IPA, International Beer Day invites everyone to savor their favorite brew and even try new ones from other countries. It’s the perfect excuse to explore global beer varieties—from German lagers to Japanese rice beers.
Many breweries and brands get into the spirit with special events, tastings, and promotions. For example, Miller Lite celebrated its 50th anniversary by giving away 50,000 free beers across the US on International Beer Day 2025, marking a festive tribute to loyal beer enthusiasts.
Whether you’re a beer connoisseur or simply someone who enjoys the occasional pint, International Beer Day encourages everyone to raise their glasses in celebration—not only to enjoy good beer but to recognize the people behind it and the joy it brings socially and culturally.
So mark your calendar for the first Friday in August, gather your friends, and toast to what makes beer so special—its ability to bring people together around the world in one global celebration of taste, tradition, and togetherness. Cheers to International Beer Day!
